Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.
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Professor Mercy Mpinganjira is the Deputy HoD (Kingsway campus) at the Department of Marketing Management. She is an Associate Professor and her areas of specialisation include Marketing Strategies and Buyer Behaviour. She holds a PhD (Management) from the University of Newcastle,
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Book Description OUP, 2013. Paperback. Book Condition: VERY GOOD. 2013. OUP. First. Softback. Book- VG. 9.5x6.5. 403pp. Some b/w illus. Bookseller Inventory # 1862263