Consumer Behaviour: Understanding Consumer Psychology and Marketing

 
9780195999327: Consumer Behaviour: Understanding Consumer Psychology and Marketing

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

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About the Author:

Professor Mercy Mpinganjira is the Deputy HoD (Kingsway campus) at the Department of Marketing Management. She is an Associate Professor and her areas of specialisation include Marketing Strategies and Buyer Behaviour. She holds a PhD (Management) from the University of Newcastle,
Australia.

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Published by OUP (2013)
ISBN 10: 0195999320 ISBN 13: 9780195999327
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Book Description OUP, 2013. Paperback. Book Condition: VERY GOOD. 2013. OUP. First. Softback. Book- VG. 9.5x6.5. 403pp. Some b/w illus. Bookseller Inventory # 1862263

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