Tourism Marketing (Oxford Higher Education)

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9780198066309: Tourism Marketing (Oxford Higher Education)
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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.

This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist behaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product, distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology on tourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.

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About the Author:


Manjula Chaudhary is the Director of Indian Institute of Tourism and Travel Management, Ministry of Tourism, Govt. of India. The author has an MBA and a doctorate degree in management from Kurukshetra University. She has many national and international publications in the area of tourism, to her credit. The author has also contributed to a lot of books in her area of expertise.

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Book Description Oxford Higher Education/Oxford University Press, 2010. Softcover. Condition: New. Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases. Printed Pages: 404. Seller Inventory # 52527

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