Tourism: Principles and Practices (Oxford Higher Education) - Softcover

Swain, Sampad Kumar; Mishra, Jitendra Mohan

Softcover

ISBN 10: 0198072368 ISBN 13: 9780198072362

Publisher: Oxford University Press, 2011

Synopsis

Tourism: Principles and Practices is a comprehensive textbook, designed especially for undergraduate and post graduate students of tourism studies. It focuses upon a wide array of concepts, principles, and practices that are supplemented with relevant examples and cases.

The book has been divided into five parts. The first part is devoted to the basic concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and ancillary tourism sector. The third part throws light on the demand and supply components of tourism business. Fourth part underlines the importance of policy and planning for striking a natural balance between economic development of tourism and policy formulation. The last part is devoted to modern tourism business with special emphasis on national and international tourism organizations, tourism market research, e-tourism, and contemporary trends and practices.

The book will be highly useful for students of tourism studies, and also for practitioners like travel agents and tour operators.

About this title

About the Author

Dr Sampad Kumar Swain is Reader in Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has a rich industry and teaching experience in the tourism industry. He has participated in a faculty development programme in IIM, Indore. Dr Swain is member of Board of Studies in Madurai Kamaraj University, Madurai; Avinashlingam University, Coimbatore; Lady Dock College, Madurai; and Pondicherry University, Puducherry; and a guide for students for IGNOU. He has published fifteen research papers in reputed journals, edited one book, and authored another book.

Dr Jitendra Mohan Mishra is Assistant Professor in the Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has two years of industrial experience and more than five years of teaching and research experience. He has published research papers and is currently involved in an ecotourism research project.

Edition details

• Publisher: Oxford University Press
• Publication date: 2011
• Language: English
• ISBN 10: 0198072368
• ISBN 13: 9780198072362
• Binding: Paperback
• Edition number: 1
• Number of pages: 752