Entrepreneurship: (includes CD) (Oxford Higher Education)

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9780198072638: Entrepreneurship: (includes CD) (Oxford Higher Education)


The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.

Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.

The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.

"synopsis" may belong to another edition of this title.

About the Author:


Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.

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Book Description Oxford Higher Education/Oxford University Press, 2011. Softcover. Book Condition: New. 2nd edition. The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author`s own experience in setting up and running entrepreneurial ventures. The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies. Printed Pages: 571. Bookseller Inventory # 54929

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Book Description Oxford Higher Education/Oxford University Press, 2011. Softcover. Book Condition: New. 2nd edition. The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author`s own experience in setting up and running entrepreneurial ventures. The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies. Printed Pages: 571. Bookseller Inventory # 54929

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