Why would parties continue to care about membership enrollment in an age of television campaigning and direct mail fundraising? To answer this question, Susan Scarrow traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, she shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
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Susan E. Scarrow teaches political science at the University of Houston. She has been a visiting scholar at Nuffield College, Oxford, at Mannheim University, and at the Center for European Studies, Harvard University.Review:
"Scarrow's book is exceptionally well written and clearly presents her arguments and cases, which reflect exhaustive research on the topic. Scholars of political parties everywhere will benefit from the suggestion that we think of how parties use their core supporters within the demands of mass technology elections, not despite them."--The American Academy of Political and Social Science
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Book Description Oxford Univ Pr on Demand, 1996. Hardcover. Book Condition: Brand New. 277 pages. 9.00x6.00x1.00 inches. In Stock. Bookseller Inventory # __0198279183