Enterprise and Competitiveness: A Systems View of International Business (Clarendon Paperbacks) - Softcover

Casson, Mark

 
9780198289579: Enterprise and Competitiveness: A Systems View of International Business (Clarendon Paperbacks)

Synopsis

Challenging the long-held belief that economics is a discipline that can be adequately pursued in isolation from the other social sciences, this book develops a new theoretical approach to entrepreneurship in the firm. Casson argues that the productivity of economic units--whether families, firms, or nation states--is affected by the degree of cooperation between the members of these units, which cannot be fully understood unless one considers cultural dynamics. The book combines economic and cultural determinants of performance into a single analytical framework, applying theory to a wide range of topical issues that will be of major interest to policymakers and strategists. The book's international perspective highlights the way in which cultural differences influence innovation and competitiveness at both the corporate and national level.

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About the Author

Mark Casson is at University of Reading.

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Other Popular Editions of the Same Title

9780198283263: Enterprise and Competitiveness: A Systems View of International Business

Featured Edition

ISBN 10:  0198283261 ISBN 13:  9780198283263
Publisher: Oxford University Press, 1990
Hardcover