Strategic Brand Management

3.75 avg rating
( 8 ratings by Goodreads )
 
9780198704201: Strategic Brand Management

Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.

Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty.

In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants.

As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.

This textbook is accompanied by an integrated Online Resource Centre:

For students:
- Apply your research skills and widen your understanding of real-world brand management with our range of web exercises.

- Connect to relevant and reliable sources of online information using our chapter-by-chapter web links.

For registered lecturers:
- Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class.

- Access links to a range of relevant articles, YouTube videos, and websites to support your teaching.

"synopsis" may belong to another edition of this title.

About the Author:


Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management,Larry Percy, International Consultant in Marketing and Communication,Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management.
Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School.
Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.

Review:

"This text provides leading coverage on wider contemporary aspects of brand management and a new dimension of emphasis on emotional and functional elements of branding and brand positioning."
--Dr. Vish Maheswari, Director of Postgraduate Programmes, Warrington School of Management, University of Chester

"The ideal textbook for those who want to go beyond the standard brand equity models to explore brands as an important social phenomenon"
--Dr. Sotiris T Lalaounis, Lecturer in Marketing, University of Exeter Business School

Review from previous edition: "Some wonderful crisp incisive writing that shines a light into the individual and interpersonal regions where brands operate. This textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding."
--Dr. James Freund, University of Lancaster

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rosenbaum-Elliott, Richard
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Quantity Available: 4
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 23401063-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.21
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
Published by Oxford University Press, United Kingdom (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press, United Kingdom, 2015. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book s innovative framework separates a brand s concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. Bookseller Inventory # AAZ9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.87
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

R Rosenbaum-Elliott, Larry Percy
Published by Oxford 2015-07-01 (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Paperback Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Oxford 2015-07-01, 2015. Paperback. Book Condition: New. Bookseller Inventory # NU-OUP-00085286

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.22
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
Published by Oxford University Press, United Kingdom (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press, United Kingdom, 2015. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book s innovative framework separates a brand s concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. Bookseller Inventory # AAZ9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.32
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

R Rosenbaum-Elliott, Larry Percy
Published by Oxford 2015-07-01 (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Paperback Quantity Available: 4
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Oxford 2015-07-01, 2015. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-05259190

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
Published by OUP Oxford 2015-08-11, Oxford (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description OUP Oxford 2015-08-11, Oxford, 2015. paperback. Book Condition: New. Bookseller Inventory # 9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.08
Convert Currency

Add to Basket

Shipping: US$ 8.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Richard Rosenbaum-Elliott; Larry Percy; Simon Pervan
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Quantity Available: 3
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0198704208. Bookseller Inventory # ST0198704208

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Rosenbaum-Elliott, Richard
Published by Oxford University Press (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Oxford University Press, 2015. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FU-9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.70
Convert Currency

Add to Basket

Shipping: US$ 12.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon
Published by Oxford University Press (2015)
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Softcover Quantity Available: 3
Rating
[?]

Book Description Oxford University Press, 2015. Book Condition: New. Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. Num Pages: 346 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 192 x 244 x 19. Weight in Grams: 670. . 2015. 3rd Edition. Paperback. . . . . . Bookseller Inventory # V9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.77
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Richard Rosenbaum-Elliott
Published by OUP Oxford
ISBN 10: 0198704208 ISBN 13: 9780198704201
New Paperback Quantity Available: 3
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description OUP Oxford. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780198704201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.95
Convert Currency

Add to Basket

Shipping: US$ 9.26
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book