Business Economics (Edn 2) By Andrew Gillespie

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9780198712633: Business Economics (Edn 2) By Andrew Gillespie

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Book Description Oxford Higher Education/Oxford University Press, 2013. Softcover. Book Condition: New. 2nd edition. What determines demand for Apple`s iPad? ? How can whole countries go bust? ? Why did Tesco`s UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions. Table of contents Chapter 1. Introduction Chapter 2. Thinking like an economist Chapter 3. The fundamental economic problems Chapter 4. Demand Chapter 5. Costs and revenues Chapter 6. Supply Chapter 7. Markets Chapter 8. Market analysis: shares, currency, and labour markets Chapter 9. Perfect competition, monopoly and price discrimination Chapter 10. Imperfect competition and alternative theories of the firm of the firm Chapter 11. Market failures and imperfections Chapter 12. Macroeconomics Chapter 13. Government macroeconomic policy Chapter 14. Macroeconomic issues: unemployment and inflation Chapter 15. Macroeconomic issues: Growth and balance of payments Chapter 16. International business and trade Printed Pages: 516. Bookseller Inventory # 85490

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Book Description Oxford Higher Education/Oxford University Press, 2013. Softcover. Book Condition: New. 2nd edition. What determines demand for Apple`s iPad? ⢠How can whole countries go bust? ⢠Why did Tesco`s UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions. Table of contents Chapter 1. Introduction Chapter 2. Thinking like an economist Chapter 3. The fundamental economic problems Chapter 4. Demand Chapter 5. Costs and revenues Chapter 6. Supply Chapter 7. Markets Chapter 8. Market analysis: shares, currency, and labour markets Chapter 9. Perfect competition, monopoly and price discrimination Chapter 10. Imperfect competition and alternative theories of the firm of the firm Chapter 11. Market failures and imperfections Chapter 12. Macroeconomics Chapter 13. Government macroeconomic policy Chapter 14. Macroeconomic issues: unemployment and inflation Chapter 15. Macroeconomic issues: Growth and balance of payments Chapter 16. International business and trade Printed Pages: 516. Bookseller Inventory # 85490

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