Marketing Management for Nonprofit Organizations

3.67 avg rating
( 12 ratings by Goodreads )
 
9780199236152: Marketing Management for Nonprofit Organizations

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.

The new edition will be accompanied by an online resource centre for the first time, comprising the following features:

Student resources:
Web links to other websites of value to students specialising in the field
Self test quizzes (MCQs)
Details of new research work of relevance to students
Practitioner Insights boxes (boxed examples from industry)
Further reading list
Podcasts from practitioners and from own lectures and presentations

Lecturer resources:
A Lecturer's Manual comprising:
PowerPoint slides of the diagrams in the book
Additional case studies of approximately 500 words (2-3 per sector specific chapter)
Guidance on how to use the case studies

"synopsis" may belong to another edition of this title.

About the Author:

Adrian Sargeant is the Robert Hartsook Professor of Fundraising at Indiana University.

Review:

`This text combines practitioner experience and academic research to provide a well structured learning framework. It should meet the needs of the target undergraduate/postgraduate readership as well as those of practitioners.' Aslib Book Guide, Vol 64, no 11, November 1999

"An excellent text which fills the gap in terms of marketing for non-profit organisations", Dinah Bennett, University of Durham

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Adrian Sargeant
Published by Oxford University Press
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Oxford University Press. Book Condition: New. Brand New. Bookseller Inventory # 0199236151

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.86
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Adrian Sargeant
Published by Oxford University Press, United Kingdom (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press, United Kingdom, 2009. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. The new edition will be accompanied by an online resource centre for the first time, comprising the following features: Student resources: Web links to other websites of value to students specialising in the field Self test quizzes (MCQs) Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) Further reading list Podcasts from practitioners and from own lectures and presentations Lecturer resources: A Lecturer s Manual comprising: PowerPoint slides of the diagrams in the book Additional case studies of approximately 500 words (2-3 per sector specific chapter) Guidance on how to use the case studies. Bookseller Inventory # AOP9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 67.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Adrian Sargeant
Published by OUP Oxford 2009-01-08 (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description OUP Oxford 2009-01-08, 2009. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-OUP-00089155

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.14
Convert Currency

Add to Basket

Shipping: US$ 3.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Sargeant, Adrian
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2009. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VU-9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.14
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Adrian Sargeant
Published by Oxford University Press, United Kingdom (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press, United Kingdom, 2009. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. The new edition will be accompanied by an online resource centre for the first time, comprising the following features: Student resources: Web links to other websites of value to students specialising in the field Self test quizzes (MCQs) Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) Further reading list Podcasts from practitioners and from own lectures and presentations Lecturer resources: A Lecturer s Manual comprising: PowerPoint slides of the diagrams in the book Additional case studies of approximately 500 words (2-3 per sector specific chapter) Guidance on how to use the case studies. Bookseller Inventory # AOP9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.45
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Adrian Sargeant
Published by OUP Oxford 2009-01-08, Oxford (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description OUP Oxford 2009-01-08, Oxford, 2009. Book Condition: New. Bookseller Inventory # 9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.04
Convert Currency

Add to Basket

Shipping: US$ 7.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Sargeant, Adrian
Published by OUP Oxford (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description OUP Oxford, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FU-9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.44
Convert Currency

Add to Basket

Shipping: US$ 11.84
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Sargeant, Adrian
Published by Oxford University Press (2009)
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Softcover Quantity Available: 1
Rating
[?]

Book Description Oxford University Press, 2009. Book Condition: New. Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas. Num Pages: 520 pages, 80 black and white line drawings and 32 black and white half-tone illustrations. BIC Classification: KJMV7; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 26. Weight in Grams: 1130. . 2009. 3rd. Paperback. . . . . . Bookseller Inventory # V9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.09
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

9.

Adrian Sargeant
Published by Oxford University Press, USA
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Oxford University Press, USA. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.55
Convert Currency

Add to Basket

Shipping: US$ 9.13
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Sargeant, Adrian
Published by Oxford University Press
ISBN 10: 0199236151 ISBN 13: 9780199236152
New Softcover Quantity Available: 1
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Oxford University Press. Book Condition: New. Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas. Num Pages: 520 pages, 80 black and white line drawings and 32 black and white half-tone illustrations. BIC Classification: KJMV7; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 26. Weight in Grams: 1130. . 2009. 3rd. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780199236152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book