Managing And Shaping Innovation

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9780199262267: Managing And Shaping Innovation

Managing Innovation analyzes the importance of innovation in the practice of successful manufacturing and service-based organizations in the public, private, and volunteer sectors in a sectoral, national, and global context. It examines innovation as a managerial, social, political, and emotional process. The text is reinforced by chapter summaries, case studies, review questions, and a companion website. It is ideal for advanced undergraduate courses in business, engineering, and computer science management.

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Dr Steve Conway is Senior Lecturer in Innovation Management and Director of Postgraduate Programs at the University of Leicester Management Center.

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