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The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.
It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.
The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
New to this Edition
- Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research.
- Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations.
- Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
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Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.
Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.
If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way. Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike. Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School
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Book Description Oxford University Press, Incorporated. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0199284989I4N00
Book Description Oxford University Press, USA, 2007. Condition: Good. 2nd Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP12914212
Book Description Oxford University Press, 2007. Paperback. Condition: VERY GOOD. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0199284989_abe_vg
Book Description Oxford University Press, 2007. Paperback. Condition: GOOD. Has little wear to the cover and pages. Contains some markings such as highlighting and writing. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0199284989_abe_gd
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001675604
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001950509
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