Offering a refreshingly critical perspective, this text presents a balanced and concise account of the challenges and opportunities of international business. Extensive use of international case examples, demonstrating both good and bad practice, provides students with a realistic depiction of international business.
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Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School, London (Regent's College), where he began teaching in 1999. Alan has 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability.
Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and is Program Director for the BA International Business. He has worked at EBS London since 1980 and is also Vice Chairman of the Educational Trust of the Chartered Institute of Linguists.
"The variety of Online Resource Centre material provides students with an excellent learning experience" --Dr Amon Chizema, Lecturer in International Business and Strategy, Loughborough University
"This is a well structured, comprehensive textbook with many effective pedagogical features and a clear application of knowledge to practice. It will be a useful textbook for undergraduates and postgraduates in business and management studies." --Deli Yang, Reader in Interational Business, Bradford University
"A stimulating and accessible textbook which provides readers with a strong introduction to international business." --Dr Patrick Artisien, Consultant in International Business, Cardiff University
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Book Description Oxford Univ Pr, 2010. Paperback. Book Condition: Brand New. 552 pages. 10.25x7.50x0.75 inches. In Stock. Bookseller Inventory # zk0199533911
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