Items related to Strategic Advertising Management
The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.
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About the Author:
Larry Percy Visiting Professor, Copenhagen Business School and Stockholm University, and International Consultant in Marketing Communications and Brand Strategy
Richard Elliott, Professor of Marketing and Consumer Research, University of Bath School of Management, and Fellow of St Anne's College, Oxford
Richard Elliott, Professor of Marketing and Consumer Research, University of Bath School of Management, and Fellow of St Anne's College, Oxford
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- PublisherOxford University Press
- Publication date2012
- ISBN 10 019958088X
- ISBN 13 9780199580880
- BindingPaperback
- Number of pages448
- Rating
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Strategic Advertising Management
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Oxford University Press
(2012)
ISBN 10: 019958088X
ISBN 13: 9780199580880
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