Managing and Shaping Innovation

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9780199582471: Managing and Shaping Innovation

The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context.
The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take.

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About the Author:

Steve Conway Senior Lecturer in Innovation and Director of Distance Learning, Management Centre, University of Leicester
Fred Steward Professor of Innovation and Entrepreneurship, Business School, Brunel University

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