E-Business: A Management Perspective

 
9780199599202: E-Business: A Management Perspective

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective.

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About the Author:

Jonathan Reynolds Lecturer in Management Studies at Said Business School, Oxford University

Review:

"Up to date, relevant and good to see e-business moving into mainstream operations and supply chain management. This book will convince you that e-business is a mainstream subject here to stay."

--Ben Clegg, Aston University

"Well-structured, a broad range of timely material, with a lot of interesting examples and case studies. The chapters were easy to read and very enjoyable as well."

--Dr Ludmila Striukova, University College London

"I got a very good impression of the book. It feels really up to date, and has in a very good way captured the latest trends in E-business."

--Peter Muld, Stockholm University

"I welcomed the holistic view of business processes that in my view is key to the foundation of any eBusiness."

--Gelareh Roushan, Bournemouth University

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Jonathan Reynolds
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Book Description Oxford University Press, 2010. Softcover. Book Condition: New. This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:defines the nature and scope of e-business technologies and the brief history of their development and implementation,reviews the environmental drivers facilitating and constraining the application and growth of e-business technologiesevaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvementsconsiders the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectivesreflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Printed Pages: 496. Bookseller Inventory # 54918

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Book Description Oxford University Press, 2010. Softcover. Book Condition: New. This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:defines the nature and scope of e-business technologies and the brief history of their development and implementation,reviews the environmental drivers facilitating and constraining the application and growth of e-business technologiesevaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvementsconsiders the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectivesreflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Printed Pages: 496. Bookseller Inventory # 54918

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Book Description Oxford University Press. Book Condition: New. 0199599203 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NI_9780199599202

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