A complete introduction to business research, Business Research Methods is the ideal guide for students embarking on a research project. Throughout the text, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
Now in its fourth edition, the text featuresnew chapters on the nature of business research and on sampling in qualitative research.
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Alan Bryman is Professor of Organizational and Social Research at the University of Leicester.
Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.
"Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to
all those interested in business, management and leadership research."
--Dr Jean-Anne Stewart, Henley Business School
Still the most accessible text available on research methods."
--Dr Orna O'Brien, University College Dublin
"A superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena"
--Dr Nuno Oliveira, London School of Economics and Political Science
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