Engaging and lively, clear and practical, Accounting: A Smart Approach, Second Edition, brings accounting to life for students. It helps students see how accounting is relevant to business, and how they can apply what they learn in class to real-world situations. Using a running case study to help students understand the relevance of accounting, the book follows Sam Smart, a budding entrepreneur, as he goes from starting a small business to managing a global company.
The text teaches students how to assess the success of a business, finance day to day activities, make pricing decisions, open new branches, understand at cash flow, and facilitate planning, control, and investment. A wealth of additional examples and self-test exercises are available to help students develop an appreciation of how accounting information allows a manager to make key business decisions.
"synopsis" may belong to another edition of this title.
Mary Carey is an advisor for the Citizens Advice Bureau. She was previously a senior lecturer at Oxford Brookes University.
Cathy Knowles is a senior lecturer at Oxford Brookes University in the Department of Accounting, Finance and Economics.
Jane Towers-Clark is programme director of the BSc in Applied Accounting programme at Oxford Brookes University.
"This book is very well written and topics are easy to understand, especially for non-accounting students."
--Atish Soonucksing, Tutor in Accounting and Finance, University of Surrey
"This intelligently written book makes accounting relevant to business students. The authors expertly weave together the engaging running case study with clear explanation and a wealth of opportunities for students to test their understanding. This is the perfect companion for all business
studies students taking their first accounting module."
--Eva Wittbom, Assistant Professor, Stockholm University
"Students find the running case study interesting and relate readily to it."
--Mark Jackson, Lecturer, University of Technology, Jamaica
"The idea behind this book is unique and so relevant to students, making accounting come alive as we imagine ourselves in business."
--Sarah Bamidele, Student, University of Durham
"This text book made my studies much easier by simplifying accounting; I wish more university level books could help students so effectively. Thank you Accounting: A Smart Approach for helping me to succeed in my studies and my exams!"
--Ifrah Salah Bulale, Student, Stockholm University
"About this title" may belong to another edition of this title.
Book Description Oxford University Press, 2014. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110199674914