Douglas West Strategic Marketing

ISBN 13: 9780199684090

Strategic Marketing

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9780199684090: Strategic Marketing

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

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About the Author:

Douglas West is Professor of Marketing, King's College London. Prior to this he was Professor of Marketing at Birmingham Business School, and Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College, and the University of Calgary. John Ford is Professor and Eminent Scholar at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Coordinator of PhD Marketing Degree at the University of Edinburgh Business School. Prior to this he has taught and researched marketing at the University of Strathclyde, Manchester Metropolitan University, Huddersfield University, and Cairo University.

Review:

This is one of the best written and most lively books on Strategic Marketing. Logical, concise, and to the point; it stretches students to think which is refreshing. - Mike Flynn, University of Gloucestershire Business School

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Douglas West, John Ford, Essam Ibrahim
Published by Oxford University Press, United Kingdom (2015)
ISBN 10: 019968409X ISBN 13: 9780199684090
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Book Description Oxford University Press, United Kingdom, 2015. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular WWHD model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues. Bookseller Inventory # AAZ9780199684090

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Book Description Oxford University Press, United Kingdom, 2015. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular WWHD model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues. Bookseller Inventory # AAZ9780199684090

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Book Description Oxford University Press, 2015. Book Condition: New. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122. . 2015. 3rd Revised edition. Paperback. . . . . . Bookseller Inventory # V9780199684090

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Douglas West, John Ford, Essam Ibrahim
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Book Description Oxford University Press. Paperback. Book Condition: new. BRAND NEW, Strategic Marketing: Creating Competitive Advantage (3rd Revised edition), Douglas West, John Ford, Essam Ibrahim, The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues. Bookseller Inventory # B9780199684090

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West, Douglas, Ford, John, Ibrahim, Essam
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Book Description Oxford University Press. Book Condition: New. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122. . 2015. 3rd Revised edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780199684090

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