Persuasion: Theory and Applications

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9780199732357: Persuasion: Theory and Applications

By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.

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About the Author:


Lillian Beeson is Professor Emeritus of Communication at University of Pittsburgh at Greensburg. She is a recipient of the University of Pittsburgh Chancellor's Distinguished Teaching Award.

Review:


"Lillian Beeson offers students and teachers of rhetoric and persuasion one of the most complete texts in our field. This outstanding volume presents readers with a perfect balance of theory and application, and explores both historical and contemporary perspectives. It is well suited for a variety of classes, both in and out of Communication."--Geoffrey Klinger, DePauw University


"Persuasion provides a good mixture of rhetoric and social-science perspectives on persuasion. Beeson nicely blends the history and evolution of persuasion with current thought and practice."--Bonnie Kay, California State University, Sacramento


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Book Description Oxford University Press, USA, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives. Bookseller Inventory # AAS9780199732357

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Book Description Oxford University Press, USA, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives. Bookseller Inventory # AAS9780199732357

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