Pavlik: INSTR MAN TO CONVERGING B: A New Introduction to Mass Communication

 
9780199733743: Pavlik: INSTR MAN TO CONVERGING B: A New Introduction to Mass Communication

Converging Media: A New Introduction to Mass Communication, Second Edition puts convergence (cultural, technological, and economical) at the center of the classroom discussion. Instead of covering digital media-its functions and influences-in special, boxed features or in isolated, separate chapters, Converging Media integrates this phenomenon throughout the text, placing it at the center of the evolving conversation about mass communication. Students and professors can therefore engage in this timely topic as a means to addressing all of the traditional topics covered in this introductory course.
For example, rather than address each branch of media independently, Converging Media regroups these media for easier classroom discussion, showing how each impacts the others (e.g., all "printed media"-newspapers, books and magazines-are compared in one chapter; with "visual media"-TV and movies-in yet another chapter, while "audio media"-radio and music industries-are covered together in the same chapter). This organization better reflects the changing world students live in, preparing them for the future challenges that lie ahead.

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About the Author:


John Pavlik is Professor and Chair, Dept. of Journalism and Media Studies, Rutgers University
Shawn McIntosh is Adjunct Faculty, Iona College

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