Converging Media: A New Introduction to Mass Communication, Second Edition puts convergence (cultural, technological, and economical) at the center of the classroom discussion. Instead of covering digital media-its functions and influences-in special, boxed features or in isolated, separate chapters, Converging Media integrates this phenomenon throughout the text, placing it at the center of the evolving conversation about mass communication. Students and professors can therefore engage in this timely topic as a means to addressing all of the traditional topics covered in this introductory course.
For example, rather than address each branch of media independently, Converging Media regroups these media for easier classroom discussion, showing how each impacts the others (e.g., all "printed media"-newspapers, books and magazines-are compared in one chapter; with "visual media"-TV and movies-in yet another chapter, while "audio media"-radio and music industries-are covered together in the same chapter). This organization better reflects the changing world students live in, preparing them for the future challenges that lie ahead.
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John Pavlik is Professor and Chair, Dept. of Journalism and Media Studies, Rutgers University
Shawn McIntosh is Adjunct Faculty, Iona College
"About this title" may belong to another edition of this title.
Book Description Oxford University Press, USA. Paperback. Book Condition: Fair. Bookseller Inventory # G0199733740I5N00
Book Description Oxford University Press, USA. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2817833237
Book Description Oxford University Press, USA, 2010. Book Condition: Very Good. 2nd Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP61114664
Book Description Oxford University Press, USA, 2010. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # S_141422441