The Magazine from Cover to Cover

3.38 avg rating
( 42 ratings by Goodreads )
 
9780199829842: The Magazine from Cover to Cover

The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward.

WHAT'S NEW IN THE THIRD EDITION?
- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age
- Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field

"synopsis" may belong to another edition of this title.

About the Author:


Sammye Johnson is Professor and Carlos Augustus de Lozano Chair in Journalism at Trinity University.

Patricia Prijatel is Professor and E.T. Meredith Distinguished Professor Emerita of Journalism at Drake University.

Review:


"It's one of the few magazine-publishing texts that I've used in academia that also is beneficial to magazine-industry professionals. While the entire new edition remains an excellent tool, I think the authors' discussion of digital publishing, tablets and apps makes it especially current and significant, and the presentation of profitability tables and spreadsheets is also an important addition. The Magazine: From Cover to Cover is a special publication."- Frank Dexter Brown, editor-at-large, Prince George's Suite magazine, and the founding editor of YSB magazine, has taught for more than 20 years. He operates a media-consulting business in Washington, DC.


"In terms of scope and depth, no other textbook can hold a candle to The Magazine from Cover to Cover. The authors accurately and vividly describe how the industry is evolving in the digital age. It's the only book I'd recommend for a course on contemporary magazine publishing."-Jennifer Rauch, Long Island University


"If you are looking for a text that covers the magazine industry from start to finish, top to bottom, this is it."-Ana Garner, Marquette University


"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Johnson, Sammye; Prijatel, Patricia
Published by Oxford University Press (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Paperback Quantity Available: 1
Seller:
Media Neat
(Glenview, IL, U.S.A.)
Rating
[?]

Book Description Oxford University Press, 2012. Paperback. Book Condition: New. Brand New, Gift conditionWe Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Bookseller Inventory # 343099136t

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.82
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Johnson, Sammye; Prijatel, Patricia
Published by Oxford University Press
ISBN 10: 0199829845 ISBN 13: 9780199829842
New PAPERBACK Quantity Available: 1
Seller:
Recycleabook
(West Carrollton, OH, U.S.A.)
Rating
[?]

Book Description Oxford University Press. PAPERBACK. Book Condition: New. 0199829845 US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Bookseller Inventory # Z0199829845ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.79
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Sammye Johnson
Published by Oxford University Press
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Oxford University Press. Book Condition: New. Brand New. Bookseller Inventory # 0199829845

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 86.93
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

4.

Johnson, Sammye
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VU-9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 90.51
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Johnson, Sammye
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Quantity Available: 2
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 93.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Sammye Johnson, E T Meredith Distinguished Professor Emerita Patricia Prijatel
Published by Oxford University Press Inc, United States (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Inc, United States, 2012. Paperback. Book Condition: New. 3rd. Language: English . Brand New Book. The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT S NEW IN THE THIRD EDITION?- A new Chapter 2, The Magazine in a Digital World, written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field. Bookseller Inventory # AAC9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 103.98
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Sammye Johnson, E T Meredith Distinguished Professor Emerita Patricia Prijatel
Published by Oxford University Press Inc, United States (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Oxford University Press Inc, United States, 2012. Paperback. Book Condition: New. 3rd. Language: English . Brand New Book. The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT S NEW IN THE THIRD EDITION?- A new Chapter 2, The Magazine in a Digital World, written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field. Bookseller Inventory # AAC9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 104.85
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Johnson, Sammye; Prijatel, Patricia
Published by Oxford University Press (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Oxford University Press, 2012. Paperback. Book Condition: New. Bookseller Inventory # BKTY9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 102.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Sammye Johnson
Published by Oxford University Press Inc (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Oxford University Press Inc, 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780199829842

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 97.64
Convert Currency

Add to Basket

Shipping: US$ 11.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Johnson, Sammye, Prijatel, Patricia
Published by Oxford University Press (2012)
ISBN 10: 0199829845 ISBN 13: 9780199829842
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Oxford University Press, 2012. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110199829845

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 107.70
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book