Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

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9780199933990: Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
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Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.

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From the Author:

Pink Ribbon Blues is not the first book to offer an understanding and critique of breast cancer advocacy, culture, history, or survivorship in the United States. It is, however, the first book to bring it all together. Pink Ribbon Blues shows how breast cancer culture and industry work as a system and reveals the consequences of that system, both positive and negative. The book:

  • Details the history of breast cancer advocacy, showing hard-won successes, splits within the movement, and ties between industry and advocacy.
  • Situates breast cancer within the broader cancer culture.
  • Shows the crucial role of mass media in promoting particular versions of the cancer story and restricting others.
  • Synthesizes scientific controversies within the medical system that impact the decisions of those who are diagnosed, those who face recurrences, and those who are at risk for breast cancer.
  • Shares voices that fall within and outside of the pink mainstream as the diagnosed work within the culture and/or resist it.
  • Offers a clear argument and a plea to consider the effects of pink culture on public health.
Having lost too many people to this disease, it is my hope that Pink Ribbon Blues will encourage compassionate critique of this system and a roadmap for fixing what is broken.

From the Inside Flap:

Features

  • The first book to provide a comprehensive ethnographic analysis of breast cancer culture in American society
  • Presents a thought-provoking and probing argument against the industry of awareness-raising
  • Full of stories from breast cancer survivors and caregivers who have struggled with the pink ribbon ideal
  • Describes real ways to make a difference for breast cancer patients and their families

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Other Popular Editions of the Same Title

9780199740451: Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

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ISBN 10:  0199740453 ISBN 13:  9780199740451
Publisher: Oxford University Press, 2010
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Book Description Oxford University Press Inc, United States, 2012. Paperback. Condition: New. Updated ed. Language: English. Brand new Book. Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements andbreast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk,run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink cultureand compelling reactions to its messaging. Seller Inventory # AAS9780199933990

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Book Description Oxford University Press Inc, United States, 2012. Paperback. Condition: New. Updated ed. Language: English. Brand new Book. Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements andbreast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk,run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink cultureand compelling reactions to its messaging. Seller Inventory # AAS9780199933990

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Book Description Oxford University Press Inc, United States, 2012. Paperback. Condition: New. Updated ed. Language: English. Brand new Book. Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements andbreast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk,run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink cultureand compelling reactions to its messaging. Seller Inventory # BZE9780199933990

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