The Regis Touch: New Marketing Strategies For Uncertain Times - Softcover

Mckenna, Regis

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9780201139648: The Regis Touch: New Marketing Strategies For Uncertain Times

Synopsis

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan

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About the Author

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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