The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition

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9780201409499: The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition

Argues that the secret behind the extraordinary success of Microsoft is not predatory marketing tactics, but rather an approach that includes staying eager for ideas and being responsive to markets, and discusses the company's ever-changing plans for an online world.

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Review:

Stross, an academic business historian, was given unlimited access to interview Microsoft employees and managers and to rifle through most of Microsoft's corporate records. His main conclusion? That Microsoft's phenomenal success is due in large part to its consistent insistence on hiring the smartest people, and that much Microsoft bashing is reflective of an anti-intellectual strain in American culture. Whether you idolize or despise Microsoft, this book is well worth reading--especially if you are in any way responsible for hiring the best and the brightest for your company.

About the Author:

Randall E. Stross is a professor of business at San Jose State University and a research fellow at the Center for East Asian Studies at Stanford University.

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Randall E. Stross
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