Synopsis
Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.
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About the Author
Eileen Shapiro is president of The Hillcrest Group, Inc., a management consulting firm in Cambridge, Massachusetts. Formerly with McKinsey & Company, Inc., she received her MBA from Harvard Business School.
From the Back Cover
Fad Surfing in the Boardroom has been hailed by critics whose only regret is that (Shapiro) didn't write ten years ago....Eileen Shapiro doesn't miss a trick....(The Fad Surfer's Dictionary) is hard to resist.
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