Here is the gold mined from interviews with people from companies known worldwide for their dedication to customers. With this wealth of experience, amplified by their information management work with companies all over the world, Unruh and the Unisys team developed a highly focused, six-stage process they call Customerize, and it is described here is clear, simple steps. The real-life stories that flesh out the framework are not sanitized case studies. These are the voices of people of the front lines.
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Book Description Basic Books, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # M0201590433