Strategic Management and Business Policy (7th Edition)

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9780201615432: Strategic Management and Business Policy (7th Edition)

For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level. This comprehensive text provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. A wealth of real corporate cases helps students apply knowledge to real-world situations.

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From the Back Cover:

Comprehensive and fully updated, this book provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger help readers develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Provides a wealth of real corporate cases—on companies such as Vermont Teddy Bear, Apple Computer, and the Walt Disney Company—to help readers apply knowledge to real-world situations; includes 24 new or revised cases. Integrates international issues throughout to provide an essential understanding of global economics and its impact on business activities in any location. Helps readers apply concepts, skills, and techniques to real-world corporate problems. Explains key theories underlying strategic management. Forecasts what the corporate world will be like in the year 2010. Ideal for executives and managers looking for a reference on strategic management.

About the Author:

J. David Hunger, Ph.D. (Ohio State University), is Professor of Strategic Management at Iowa State University. He previously taught at George Mason University, the University of Virginia, and Baldwin-Wallace College. His research interests lie in strategic management, corporate governance, and entrepreneurship. He served as Academic Director of the Pappajohn Center for Entrepreneurship at Iowa State University. He worked in brand management at Procter & Gamble Company, as a selling supervisor at Lazarus Department Store, and served as a Captain in U.S. Army Military Intelligence. He has been active as consultant and trainer to business corporations, as well as to state and federal government agencies. He has written numerous articles and cases that have appeared in the Academy of Management Journal, International Journal of Management, Human Resource Management, Journal of Business Strategies, Case Research Journal, Business Case Journal, Handbook of Business Strategy, Journal of Management Case Studies, Annual Advances in Business Cases, Journal of Retail Banking, SAM Advanced Management Journal, and Journal of Management, among others. Dr. Hunger is a member of the Academy of Management North American Case Research Association (NACRA), Society for Case Research (SCR), North American Management Society, World Association for Case Method Research and Application (WACRA), Textbook and Academic Authors Association, and the Strategic Management Society. He is past President of the Society for Case Research and the Iowa State University Board of Directors. He also served as Vice President of the U.S. Association for Small Business and Entrepreneurship (USASBE). He is currently serving as President of the North American Case Research Association and on the editorial review boards of SAM Advanced Management Journal, Journal of Business Strategies, Business Case Journal and Current Issues in Management. He is also a member of the Board of Directors of the North American Case Research Association and the Society for Case Research. He is coauthor with Thomas L. Wheelen of Strategic Management and Business Policy, Essentials of Strategic Management, Cases in Strategic Management and Business Policy, as well as Concepts in Strategic Management and Business Policy, and a monograph assessing undergraduate business education in the United States. His textbook Strategic Management and Business Policy received the McGuffey Award for Excellence and Longevity in 1999 from the Text and Academic Authors Association. Dr. Hunger received the Best Case Award given by the McGrawHill Publishing Company and the Society for Case Research in 1991 for outstanding case development. He is listed in various versions of Who's Who, including Who's Who in the World. He was also recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching Award and was elected a Fellow of the Teaching and Academic Authors Association in 2001.

Thomas L. Wheelen, D.B.A., M.B.A., B.S. Cum Laude (George Washington University, Babson College, and Boston College, respectively), Teaching Experience: Visiting Professor, Trinity College-University of Dublin (Fall 1999); Professor of Strategic Management, University of South Florida (1983-present); Ralph A. Beeton Professor of Free Enterprise, University of Virginia-McIntire School of Commerce (1985-1981); Professor (1981-1974); Associate Professor (1974-1971); and Assistant Professor (1971-1968); Visiting Professor University of Arizona (1980-1979) and Northeastern University (Summer 1979, 1977, and 1975). Academic, Industry, and Military Experience: University of Virginia College of Continuing Education: (1) Coordinator for Business Education (1983-1978, 1976-1971) approved all undergraduate courses offered at seven Regional Centers and approved faculty; (2) Liaison Faculty and Consultant to the National Academy of the FBI Academy (1983-1972); and (3) developed, sold, and conducted over 200 seminars for local, state, and national governments, and companies for McIntire School of Commerce and Continuing Education. General Electric Company—various management positions (1965-1961); U.S. Navy Supply Corps (SC)—Lt. (SC) USNR—Assistant Supply Officer Aboard Nuclear Support Tender (1960-1957). Publications: (1) Monograph—An Assessment of Undergraduate Business Education in the United States (with J. D. Hunger), 1980; (2) Books—coauthor with J. D. Hunger—five active books: Strategic Management and Business Policy, 9th ed. (2004); Cases in Strategic Management and Business Policy, 9th ed. (2004); Concepts in Strategic Management and Business Policy, 9th ed. (2004); Strategic Management, 8th ed. (2002); Strategic Management and Business Policy, 8th ed., International Edition (2002); and Essentials of Strategic Management, 3rd ed. (2003). (3) CoeditorDevelopments in Information Systems (1974) and Collective Bargaining in the Public Sector (1977) and (4) Codeveloper of software—STrategic Financial ANalyzer (ST. FAN) (1993, 1990, 1989—different versions); (5) Articles—authored over 40 articles that have appeared in such journals as the Journal of Management, Business Quarterly, Personnel Journal, SAM Advanced Management Journal, Journal of Retailing, International Journal of Management, and the Handbook of Business Strategy. (6) Cases—about 200 cases appearing in over 65 text and case books, as well as the Business Case Journal, Journal of Management Case Studies, International Journal of Case Studies and Research and Case Research Journal. Awards: (1) Fellow elected by the Society for Advancement of Management in 2002; (2) Fellow elected by North American Case Research Association in 2000; (3) Fellow elected by Text and Academic Authors Association in 2000; (4) 1999 Phil Carroll Advancement of Management Award in Strategic Management from the Society for Advancement of Management; (5) 1999 McGuffey Award for Excellence and Longevity for Strategic Management and Business Policy—6th Edition from the Text and Academic Authors Association; (6) 1996/97 Teaching Incentive Program Award for teaching undergraduate strategic management; (7) Fulbright, 1996-97, to Ireland but had to turn it down; (8) Endowed Chair, Ralph A. Beeton Professor, at University of Virginia (1981-1985); (9) Sesquicentennial Associateship research grant from the Center for Advanced Studies at the University of Virginia, 1979-80; (10) Small Business Administration (Small Business Institute) supervised undergraduate team that won District, Regional III, and Honorable Mention Awards; and (11) awards for two articles. Associations: Dr. Wheelen currently serves on the Board of Directors of Adhia Mutual Fund, Society for Advancement of Management, and on the Editorial Board and the Associate Editor of SAM Advanced Management Journal. He served on the Board of Directors of Lazer Surgical Software, Inc, and Southern Management Association and on the Editorial Boards of the Journal of Management and Journal of Management Case Studies, Journal of Retail Banking, Case Research Journal, and Business Case Journal. He was Vice President of Strategic Management for the Society for the Advancement of Management, and President of the North American Case Research Association. Dr. Wheelen is a member of the Academy of Management, Beta Gamma Sigma, Southern Management Association, North American Case Research Association, Society for Advancement of Management, Society for Case Research, Strategic Management Association, and World Association for Case Method Research and Application. He has been listed in Who's Who in Finance and Industry, Who's Who in the South and Southwest, and Who's Who in American Education.

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