The Marketing Challenge (The Economist Intelligence Unit)

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9780201631913: The Marketing Challenge (The Economist Intelligence Unit)

This book examines the key marketing issues for the coming decade. The creation of an integral marketing culture with an international perspective is a major challenge for any business, especially those operating in Europe. Common concerns are divided into three inter-related areas: the stimulus to change and the organizational responses; marketing strategies and the challenge of international competition; and the exploitation of IT and market information as a competitive advantage.

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Laura Mazur, Annik Hogg
Published by Addison-Wesley (1993)
ISBN 10: 0201631911 ISBN 13: 9780201631913
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Laura Mazur; Annik Hogg
Published by Addison-Wesley (1993)
ISBN 10: 0201631911 ISBN 13: 9780201631913
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Book Description Addison-Wesley, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # M0201631911

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