Enterprise Content Services: Connecting Information and Profitability

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9780201730166: Enterprise Content Services: Connecting Information and Profitability

In this book, the authors of Managing Knowledge take enterprise content management to the next level, showing decision-makers exactly how to get control of their organization's content and use it for competitive advantage. They provide a start-to-finish, services-based framework for defining goals, choosing technologies, implementing solutions, and operating content management systems for maximum business benefit. The authors first identify the challenge of "InfoSmog" -- the inability of organizations to act effectively due to the volume and disorganization of the information available to them. They demonstrate the measurable value that can be achieved by deploying advanced content services in support of business strategy. Next, they focus on the "how-to" issues associated with successful deployment of content services, introducing powerful new Content Inventory and Enterprise Content Catalog tools that enable far more effective deployment. The book concludes with a manager's guide to today's latest content management solutions: their key features, strengths, weaknesses, and key decision factors. For IT, Web, and content-related decision-makers and implementers in every information-intensive industry, including banking, finance, manufacturing, retail, education, communications, engineering, and many more.

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From the Back Cover:

"The biggest misconception in technology management and delivery is that the technology creates the solution. In fact, the business strategy and approach create the solution and the technology is a tool to make that strategy come to life. This book addresses and provides a framework for overcoming this roadblock and will help companies maximize the return on their investments in information and content management."
--Ron Markezich, General Manager, General Manager Finance and Administration IT, Microsoft Corporation

In many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology.

Written for executives, managers, and information technology professionals, Enterprise Content Services will help you identify the most important content driving your business, improve its accuracy, and make it more usable for all of your audiences. This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program.

This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as:

  • Developing a knowledge storyboard--a step-by-step guide
  • Taking a content inventory by identifying documents, their owners, and their lifecycles
  • Creating an Enterprise content catalog with document metadata, subject language, and security
  • Measuring ROI for content services
  • Assembling and managing the content services team
  • Using portal technology for sharing and manipulating knowledge



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About the Author:

Greg Laugero, with Alden Globe, founded Industrial Wisdom, LLC--a company that focuses on driving down costs and driving up profitability by getting authoritative, accurate, and consistent information to decision makers at all levels of the organization. He is an expert in the disciplines of intellectual capital management and organizational communications.

Alden Globe, with Greg Laugero, founded Industrial Wisdom, LLC¿a company that focuses on driving down costs and driving up profitability by getting authoritative, accurate, and consistent information to decision makers at all levels of the organization. He is a renowned intranet evangelist and knowledge management expert whose pioneering work on J.D. Edwards' Knowledge Garden has been widely studied.



0201730162AB03222002

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Alden Globe Greg Laugero
Published by Addison-Wesley (2002)
ISBN 10: 0201730162 ISBN 13: 9780201730166
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Book Description Addison-Wesley, 2002. Broschiert. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - This practical, experience-based guide to enterprise content management, blends people, technology, processes, and content to support faster, more effective decision-making. 208 pp. Englisch. Bookseller Inventory # INF1000001342

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