E-commerce Essentials - Softcover

Laudon, Kenneth C.; Traver, Carol Guercio

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9780201748161: E-commerce Essentials

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Synopsis

This is a brief introduction that covers essential e-commerce concepts and issues, focusing on the technology that makes e-commerce possible, the business models and thinking that drive the formation of e-commerce business and the social and legal issues raised by e-commerce.

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Other Popular Editions of the Same Title

9780133544985: E-Commerce Essentials

Featured Edition

ISBN 10:  0133544982 ISBN 13:  9780133544985
Publisher: Pearson, 2013
Softcover