Media Ethics: Cases and Moral Reasoning

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9780205029044: Media Ethics: Cases and Moral Reasoning

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.


This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

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About the Author:

Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods

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Book Description Pearson Education (US), United States, 2015. Paperback. Book Condition: New. 9th edition. Language: English . Brand New Book. Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Bookseller Inventory # AA69780205029044

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Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, Peggy J. Kreshel, Robert H. Woods
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Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson
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Book Description Pearson Education (US), United States, 2015. Paperback. Book Condition: New. 9th edition. Language: English . Brand New Book. Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Bookseller Inventory # AA69780205029044

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