Type Primer, A - Softcover

Kane, John

Softcover

ISBN 10: 0205066445 ISBN 13: 9780205066445

Publisher: Pearson Prentice Hall, 2011

Synopsis

For beginning and intermediate typography courses.

A practical and hands-on approach.

Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information—and designed itself to reflect good typographic design—it guides students systematically to the point where they can, not only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

About this title

From the Back Cover:

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

About the Author:

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

About this edition

• Publisher: Pearson Prentice Hall
• Publication date: 2011
• ISBN 10: 0205066445
• ISBN 13: 9780205066445
• Binding: Paperback
• Edition number: 2
• Number of pages: 230