Developing the Public Relations Campaign (3rd Edition)

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9780205066728: Developing the Public Relations Campaign (3rd Edition)

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations

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Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. 3rd edition. Language: English . Brand New Book. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations. Bookseller Inventory # AAS9780205066728

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Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. 3rd edition. Language: English . Brand New Book. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations. Bookseller Inventory # AAS9780205066728

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Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. 3rd edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations. Bookseller Inventory # BTE9780205066728

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Book Description Pearson. PAPERBACK. Book Condition: New. 0205066720 BRAND NEW W/FAST SHIPPING! This item is: Developing the Public Relations Campaign, 3rd Ed., 2014, by Bobbitt, Randy^Sullivan, Ruth; FORMAT: Paperback; ISBN: 9780205066728. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780205066728

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Book Description 2013. Paperback. Book Condition: New. 3rd. Paperback. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the fiel.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.400. Bookseller Inventory # 9780205066728

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