Principles of Modern Marketing

 
9780205120079: Principles of Modern Marketing
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A first textbook for business majors. Emphasizes the use of a marketing plan. Annotation copyright Book News, Inc. Portland, Or.

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9780205115754: Principles of Modern Marketing

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ISBN 10:  0205115756 ISBN 13:  9780205115754
Publisher: Allyn & Bacon, 1989
Hardcover