Ethical Marketing Decisions: The Higher Road

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9780205136278: Ethical Marketing Decisions: The Higher Road
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Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

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Ethical Marketing Decisions is designed to help foster ethically and socially responsible behavior in marketing. This book discusses the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major ethical dimensions of all marketing activities. The text helps students with decision-making skills within an ethics context. It is also written in a highly readable manner with a managerial rather than academic orientation.

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Gene R. Laczniak; Patrick E. Murphy
ISBN 10: 0205136273 ISBN 13: 9780205136278
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Gene R. Laczniak; Patrick E. Murphy
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Gene R. Laczniak; Patrick E. Murphy
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Gene R. Laczniak; Patrick E. Murphy
ISBN 10: 0205136273 ISBN 13: 9780205136278
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