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A textbook for an undergraduate course emphasizing psychological research into persuasion, and a supplementary text for courses such as marketing, sociology, journalism, and political science. Researchers illustrate rather than detail their lines of inquiry in chapters that can stand alone. Also of possible interest to professionals in related fields. Annotation copyright Book News, Inc. Portland, Or.
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Key Benefits: This book, featuring the contributions of top experts in the field, is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. Key Topics: By allowing the world's leading researchers to tell their own stories regarding the major discoveries in their laboratories, the authors have given the reader a collection of personal, authoritative, and engaging perspectives. Market: Courses in social influence, persuasion, persuasive communication, attitudes and attitude change in departments of psychology, communication, business, journalism, speech communication, and sociology.
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Book Description Prentice Hall, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110205151434