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Marketing: Contemporary Concepts and Practices - Hardcover

 
9780205156023: Marketing: Contemporary Concepts and Practices

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Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso

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This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.

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Schoell, William F.; Guiltinan, Joseph P.
ISBN 10: 0205156029 ISBN 13: 9780205156023
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