New Media Technology: Cultural and Commercial Perspectives - Softcover

John V. Pavlik

Softcover

ISBN 10: 0205162487 ISBN 13: 9780205162482

Publisher: Old Tappan, New Jersey, U.S.A.: Allyn & Bacon, 1996

Synopsis

In this book, Pavlik describes both the influence of technology on human communication as well as how we make use of that technology. Covering everything from telecommunciations to networked computing, from telecommunications law, regulation and policy to the cultural and commercial impact of emerging media technologies, this book is a tour de force in explaining how these media are transforming both human culture and commerce.

About this title

From the Back Cover:

New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication

About this edition

• Publisher: Old Tappan, New Jersey, U.S.A.: Allyn & Bacon
• Publication date: 1996
• ISBN 10: 0205162487
• ISBN 13: 9780205162482
• Binding: Paperback
• Number of pages: 432