New Media Technology: Cultural and Commercial Perspectives

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9780205162482: New Media Technology: Cultural and Commercial Perspectives

This text examines the importance for how people communicate in an increasingly digital and networked information environment, and how these new media are transforming both human culture and commerce. The author describes both the influence of technology on human communication as well as how we make use of that technology. Numerous case studies and vignettes offer a real-world context for Pavlik's discussion of the new digital environment. It provides a guide to the new media landscape, covering everything from telecommunications, networked computing, telecommunications law, regulation and policy, to the cultural/commerical impact of emerging media technologies.

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New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication

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