Persuasion, Social Influence, and Compliance Gaining

3.81 avg rating
( 43 ratings by Goodreads )
 
9780205263523: Persuasion, Social Influence, and Compliance Gaining

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The text places special emphasis on newer avenues for studying persuasion, such as deception/deception detection and compliance gaining/compliance resisting. No other text provides this kind of breadth and depth of coverage.Linked to empirical research, Persuasion, Social Influence, and Compliance Gaining takes students from persuasion theory to qualified conclusions regarding the operation of persuasion in real-world settings. Praised for its highly accessible writing style, this text involves students and provides them with information and examples with which they can easily identify.

"synopsis" may belong to another edition of this title.

From the Back Cover:

In this media-saturated, opinion-saturated world, persuasive messages influence every aspect of daily life. They may come in overt forms such as billboards and flashy ad slogans, in subtle ways, such as deceptive or leading conversations, or through more subliminal means such as fragrances or music. Learning to interpret and manipulate these messages in certain situations can be a key attribute to personal and professional gain. Gass and Seiter's book provides a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. The authors examine persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The book places special emphasis on newer avenues for studying persuasion, in particular, deception detection and compliance gaining/compliance resisting. This book takes readers beyond persuasion theory to the workings of persuasive techniques in real-world settings.

Psychologists, business managers, sales people, advertisers, marketers, educators, students of psychology, and anyone interested in persuasive techniques.

About the Author:

Robert H. Gass, California State University, FullertonJohn S. Seiter, Utah State University

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Robert Gass; Seiter; John Seiter
Published by Allyn & Bacon (1998)
ISBN 10: 0205263526 ISBN 13: 9780205263523
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Allyn & Bacon, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # M0205263526

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.88
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Gass, Robert, Seiter, Seiter, John
Published by Allyn & Bacon (1998)
ISBN 10: 0205263526 ISBN 13: 9780205263523
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Allyn & Bacon, 1998. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110205263526

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.90
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds