Examines qualitative research methods for the social sciences. This volume describes focus group interviewing and features try it out exercises which give students an opportunity to apply the activities described.
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Unique in both its scope and its focus, Qualitative Research Methods is a comprehensive introduction to designing, collecting, analyzing, and reporting research data. Designed for readers without prior experience in data collection, this book also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Topics new to the fifth edition include appropriate uses for the Internet, and using computers as a tool for interviewing and for conducting ethnographic research. Additionally, a new “Moderator's Guide” provides the focus group facilitators with a step-by-step guide to conducting interviews.
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Book Description Allyn & Bacon. PAPERBACK. Book Condition: New. 0205264751 Ships promptly. Bookseller Inventory # GNT2959ABGG062017H0113A
Book Description Allyn & Bacon, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M0205264751
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