Cable television, videos, databases, e-mail, cell phones, and websites -- the information age has changed the face of communication in almost all fields: Writers use computer databases to research; reporters and columnists submit articles through electronic transmission from around the globe; companies send messages via fax, video, or computerized sound files. But the key ingredient to success in any communications job remains the same -- good writing. In today's world, good writing has suffered from the proliferation of technology. This book stresses the importance of accurate, articulate writing in the information age, and the key component of audience consideration in the writing process. This book serves as a brief yet thorough guide to clear, concise writing for the media. It sets up the writing process and shows readers how to accomplish each writing task in a mass media context. Throughout the book, readers are reminded to always consider the importance of audience in producing and analyzing media and messages. Illustrative and specific real life examples provide readers with guidance for improving their writing. By recognizing that today's readers are preparing for a changing media environment, this book covers a wide range of fields (print, electronic media, public relations, and advertising), and illuminates the differences in writing styles among them. Mass communication and electronic communication specialists, newscasters, editors, advertisers, and public relations professionals,
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Book Description paperback. Condition: Acceptable. The cover has curled corners / dings. Pages have been previously folded or bookmarked. Gently used. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. Get fast and secure shipping knowing your purchase helps empower our community to transform their lives through work. Seller Inventory # 4RZURM0005DD
Book Description Paperback. Condition: Good. 2nd Edition; 0.9 x 8.9 x 6 Inches; 394 pages. Seller Inventory # 103948
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Book Description Soft Cover. Condition: Good. Wraps have light wear, spine is unbent, "used" sticker on spine. Pages are clean with small amount of highlighting in text. Size: 8vo - 7¾" - 9¾" Tall. Seller Inventory # 123395A
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Book Description Softcover. Condition: Good. Second Edition. Good Condition, Text appears to have some highlighting. Cover has light wear, including creasing to corner. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Has used stickers on spine and back of the book. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0205286224. ISBN/EAN: 9780205286225. Pictures of this item not already displayed here available upon request. Inventory No: 1561026189. Seller Inventory # 1561026189
Book Description Softcover. Condition: Very Good. Second Edition. Very Good Condition, Text appears to have light highlighting. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Has used stickers on spine and back of the book. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0205286224. ISBN/EAN: 9780205286225. Pictures of this item not already displayed here available upon request. Inventory No: 1561026063. Seller Inventory # 1561026063
Book Description Softcover. Condition: Very Good. Second Edition. Very Good Condition, Text appears to have underlining. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Has used stickers on spine and back of the book. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0205286224. ISBN/EAN: 9780205286225. Pictures of this item not already displayed here available upon request. Inventory No: 1561026188. Seller Inventory # 1561026188