The Media of Mass Communication: Updated Online Edition

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9780205322619: The Media of Mass Communication: Updated Online Edition

Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media. This Updated Media Edition does all that - and more. KEY TOPCIS: Retaining the features that make this book so popular - from the lively, friendly writing style to the magazine-style layout and design to the outstanding discussion of the industries, issues, trends, and history of the mass media - the Updated Media Edition boasts significant updates, a new, black and white format, and an extensive PIN-coded website all at a lower price than the full-color fifth edition version and most other books available in the market today. The printed book is the core content, while the website provides the energy and excitement of the media itself. Vivian provides up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give readers the insight they need to understand the complexity and impact of the media today. This Updated Media Edition retains the emphasis on the current challenges facing media while building on its extensive coverage of media effects and culture. For anyone interested in mass communication or mass media.

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About the Author:

John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing. Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at jvivian@winona.edu.

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