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The career-oriented focus of Principles of Electronic Media provides readers with a sound introduction to both basic concepts and emerging changes in the broadcasting field today. The professional broadcasting experience of this talented author team offers anyone considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. For anyone interested in launching a career in the broadcasting industry.
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Book Description Allyn & Bacon, 2002. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_224181090
Book Description Allyn & Bacon. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2897809736
Book Description Allyn & Bacon, 2002. Paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0002516333
Book Description Allyn & Bacon. PAPERBACK. Condition: Good. 0205327389 ***PLEASE NOTE*** This book is in good condition. CD/Access Code may not be included. Great Price, but most likely will contain a little wear. Seller Inventory # A9-1548
Book Description Allyn & Bacon, 2002. Paperback. Condition: Used: Good. Seller Inventory # SONG0205327389
Book Description Allyn & Bacon, 2002. Paperback. Condition: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0205327389