Basics of Social Research: Quantitative and Qualitative Approaches

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9780205355785: Basics of Social Research: Quantitative and Qualitative Approaches

Adapted from the extremely successful Social Research Methods, this exciting new book is a concise introduction to the process of social research. Using clear, accessible language and examples from real research, Lawrence Neuman guides readers through the process of planning, implementing, analyzing, and reporting social research projects.

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From the Back Cover:

This introduction to research methods covers all the major topics at a depth of detail that's thorough without being overwhelming. Using clear, accessible language and examples from real research, Lawrence Neuman discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

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About the Author:

W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison.  He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary AsiaSociological Quarterly, and other journals . He is a former president of the Wisconsin Sociological Association. Neuman has received his university’s highest award for research, the Chancellor's Award for service to students with disabilities, as well as the the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.

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