Designing and Producing the Television Commercial

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9780205365388: Designing and Producing the Television Commercial

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

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From the Back Cover:

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. The processes and procedures described are applicable to agencies working for major clients and local and regional advertisers, and the differences are pointed out and discussed throughout the book. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Features

  • Examples and anecdotes from actual commercial productions throughout the text provide students with insights into how the process works in a professional setting.
  • Classroom exercises and discussion questions are included in each chapter, helping students develop a critical perspective on the material in each chapter.
  • Biographical profiles of professionals in the field provide students with possible career paths as well as role models.

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