Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today’s modern public relations practice .
Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts.
Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one’s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the “real-world” of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
"synopsis" may belong to another edition of this title.
Public Relations: Managing Competition and Conflict
Glen T. Cameron, University of Missouri
Dennis L. Wilcox, San Jose State University
Bryan H. Reber, University of Georgia
Jae-Hwa Shin, University of Southern Mississippi
Public Relations: Managing Competition and Conflict is an introductory textbook that provides students with the latest theories and practices as it explores the role of competition and conflict in today’s modern public relations practice. This text takes a brief, problem-solving approach, combining the insights of public relations experts Glen Cameron and Dennis Wilcox with the fresh voices of two of the fastest rising stars of public relations education, Bryan Reber and Jae-Hwa Shin.
Features:
From a reviewer:
“What I like about this text is the simplicity and naturalness of the organization and… the approach the authors take.” — Lloyd Chiasson, Jr., Nicholls State University
"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6197088-6
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5396139-6
Quantity: 2 available
Seller: HPB-Red, Dallas, TX, U.S.A.
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_390475045
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00065377902
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.9. Seller Inventory # G020549210XI4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9. Seller Inventory # G020549210XI3N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9. Seller Inventory # G020549210XI3N00
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 12465781-20
Quantity: 1 available