The unique, audience-centered approach of this top-selling book emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world. The seventh edition includes a new emphasis on helping speakers manage communication apprehension.
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Public Speaking: An Audience-Centered Approach, 7/E
Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
The uniqueaudience-centered approach of this top-selling text emphasizes that your success in public speaking depends on how listeners interpret the message. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in your speechmaking process. This model of public speaking is the foundation of the text, guiding you through the step-by-step process of public speaking, focusing your attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
NEW FEATURES OF THE SEVENTH EDITION:
MySpeechLab is a fun, interactive online resource that gives you everything you need to succeed in your Public Speaking course — all in one easy-to-use website. Log on to www.myspeechlab.com and find a wealth of videos, practice exams and tests, interactive activities, an outline tool, research help, and much more! (Access code required.)
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