Broadcasting in America, Brief Version delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, BIA, Brief is tailor-made for a semester’s worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors’ craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.
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Book Description Pearson, 2000. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110205555349
Book Description Pearson, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # M0205555349
Book Description Pearson, 2000. Paperback. Book Condition: New. 9. Bookseller Inventory # DADAX0205555349
Book Description Allyn & Bacon, 2000. Paperback. Book Condition: Brand New. 9th edition. 480 pages. 9.75x7.75x0.75 inches. In Stock. Bookseller Inventory # 0205555349