This classic, best-selling text has a two-fold benefit for mid-level broadcast/journalism students: it successfully blends the theory and practice of announcing and it serves as a valuable reference tool for new and experienced announcers. Providing a thorough overview of the skills required in broadcast journalism within radio, television, and corporate markets, the text's practical, career-oriented approach covers broadcast performance for all types of programs, including news, interviews, and sports.
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Television and Radio Announcing, 11e
Stuart Hyde, San Francisco State University
Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing. Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.
New and classic features to this text include:
Praise for Television and Radio Announcing, 11e:
“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities. The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, Collin County Community College .
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Book Description Pearson, 2003. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110205563074