In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.
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Public Relations: A Values-Driven Approach, Fourth Edition
David W. Guth, University of Kansas
Charles Marsh, University of Kansas
In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price.
Features of Public Relations: A Values-Driven Approach, Fourth Edition:
Here’s what reviewers are saying about Public Relations: A Values-Driven Approach, 4e:
“This book is an excellent introduction to the field of PR with an emphasis on values and ethics throughout. The book is readable, appealing to students, and is well integrated with examples of different kinds and lengths that help bring this field to life for students.”
–Marjorie Keeshan Nadler, Miami University
“The book is excellent in every facet of learning PR from the ground up. At the end of the course, my students know the basic propositions of public relations and they have the confidence to weigh in cogently on current issues.”
–Astrid Sheil, Northern Arizona University
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